Google Messages RCS Is Being Abused by Advertisers in India: Report

After engaged on the expertise for a few years, Google lastly introduced its wealthy communication

After engaged on the expertise for a few years, Google lastly introduced its wealthy communication companies (RCS) messaging assist for Google Messages in India again in 2019 to compete with the likes of WhatsApp and varied different messaging platforms. Aside from internet hosting varied options, the app is house to spam too. In keeping with quite a few consumer stories, the performance is being abused by advertisers in India to ship undesirable advertisements in big volumes. Try the small print under to search out out extra!

Google Messages Exhibiting Undesirable Adverts

In keeping with a current report by 9to5Google, citing Indian tipster Ishan Agarwal, many corporations like Kotak Mahindra, Bajaj Finserv, PolicyBazaar, and extra are abusing the Wealthy Communication Providers (RCS) assist in Google Messages to ship a large quantity of wealthy media advertisements to Android customers in India. The businesses are sending out a number of advertisements, selling their services and products, to Android customers every single day, which has pissed off many customers within the nation. You possibly can try Agarwal’s tweet connected proper under.

These advertisements will not be based mostly on the customers’ on-line purchasing or shopping for actions. As an alternative, these random advertisements present up of their Google Messages app (a default messaging app on most Android telephones), regardless of their digital actions. Some customers even reported that the advertisements are delivered to smartphones with out an energetic SIM card.

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In keeping with Google, the RCS assist for enterprise messages is meant for companies to ship out copies of customers’ journey tickets or ship hyperlinks for merchandise to present prospects in Google Messages. Nevertheless, Indian advertisers are seemingly utilizing the performance to bombard customers with their adverts, which is clearly in opposition to what enterprise messages needs to be like.

In keeping with different stories, these undesirable ads in Google Messages have been going out for over a 12 months in India. And over time, the frequency of the advertisements has solely elevated for Android customers within the nation.

In case you have additionally seen these undesirable advertisements, there’s nothing main you are able to do aside from reporting or blocking the companies which might be sending out the advertisements. Replying to Agarwal’s tweet, one Twitterati said that the “solely answer” for it’s to show off RCS on Android. What are your ideas on this? Tell us within the feedback under.

Featured Picture: Ishan Agarwal, Distinguished Gentleman (Twitter)